See and study the world's largest collection of Claude Hopkiins ads here

03/26/2007 @ 05:59 · Filed under B2B

Advertising, Copywriting And Marketing Secrets For Tested, Measurable, Scientific Advertising.

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Advertising, Copywriting And Marketing Secrets For Tested, Measurable, Scientific Advertising.

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9 Comments

  1. Delia Said,

    03/04/2008 @ 18:03

    Palmolive Soap Claude Hopkins wrote,

  2. Eileen Said,

    09/08/2007 @ 10:16

    Here's the story about a rare advertising manuscript. Wait till you get your greedy little hands on this. It's a rare manuscript by Claude Hopkins' arch enemy and number one rival, J. Walter Thompson. In this 1903 rare 57-page advertising manuscript , you’ll learn J. Walter Thompson’s teachings on the cardinal principles of advertising, marketing and salesmanship. Every lesson and word are still How to properly name your products so that customers think of you first

  3. Kimberly Said,

    07/02/2007 @ 23:34

    Why you should always be educating your customers about your products and services in order to make them lifetime buyers Whether you are an individual considering a career in advertising, a student of psychology, a copywriting cub, or a business person trying to figure out how best to market your product or increase its sales, I sincerely advise you to start with Claude Hopkins’ teachings and only then move on to the rest.

  4. Reyna Said,

    05/07/2007 @ 17:41

    The Schlitz beer story is famous for illustrating this. On most, you can zoom in and read every word or you can can blow them up as large as you want. We're even including a transcript of every single ad so that you can read or cut, clip and paste sections from each and every page.

  5. Breana Said,

    04/15/2007 @ 11:23

    Goodyear Tires After Schlitz said it, not a single competitor dared tout the same processes because no one wanted to look like a Schlitz copycat. Schlitz did pretty much what every other beer manufacturer did but it was the first to tell the full story, and that preemptive advertising won it new customers.

  6. Clarissa Said,

    04/06/2007 @ 11:24

    If you are in the profession of marketing, advertising and sales and Claude Hopkins material isn't on your bookshelf dog-eared, stained and well-worn, then you've been missing out on the best teacher of all time. time. It created shows for RCA, Cities Services, Pepsodent, Palmolive and yet other accounts Hopkins worked on. Albert Lasker experimented with many radio approaches (he introduced Bob Hope and Amos 'n' Andy to the airwaves, was the first to introduce a daily radio contest, and promoted Bing Crosby, Frank Sinatra and others) but initially insisted on using the same "Reason Why" tone and spirit

  7. Brisa Said,

    04/02/2007 @ 12:31

    Overland, Reo, Studebaker, Mitchell, and Hudson Automobiles If more sales is what you want, or an easier way to make sales or a more virtuous way to make sales, you will find the strategies to help you do this in this course

  8. Luka Said,

    03/28/2007 @ 21:26

    You have got to be crazy to create a "from scratch" marketing promotion, campaign, advertisement, mailing or web site without referencing Claude Hopkins' work. If you're anything like me you love to get your hands on anything that will help you gain an edge in your advertising and marketing efforts.

  9. Selena Said,

    03/28/2007 @ 08:57

    When you order today, we will we send you this rare collection of Claude Hopkins ads, and you will also receive the following six bonuses. before being used!